photo by peta
I build disruptive brands to serve the world
In 2008, I created VAUTE - the category creator of vegan fashion. We "broke runway history" (CNN) at New York Fashion Week, as "one of the most innovative businesses in NYC" (BusinessInsider), saved over 47K animals, recycled 265K plastic bottles, and supported hundreds of local artisans.
[Photo by Anthony TwoMoons]
EDUCATION & TRAINING
MBA in Brand Management and Entrepreneurship, Bachelors in Education, Psychology, and Philosophy
12 YEARS CREATING AND RUNNING A DISRUPTIVE BRAND
Built a disruptive category creator for 12 years, including 6 years boot-strapped and 6 years funded.
20 YEARS OF MARKET KNOWLEDGE
Two decades in the vegan and sustainability movements with wide knowledge of the competitive landscape, consumer desires, and why and how mindsets shift.
Photo by Daisy Rey
what kind of brands?
I WORK WITH SELECT BRANDS TO CREATE POSITIVE CHANGE
I WORK WITH SELECT BRANDS TO CREATE POSITIVE CHANGE
I WORK WITH SELECT BRANDS TO CREATE POSITIVE CHANGE
I WORK WITH SELECT BRANDS TO CREATE POSITIVE CHANGE
I WORK WITH SELECT BRANDS TO CREATE POSITIVE CHANGE
- fashion
- food
- beauty
- tech
- wellness
I WORK WITH SELECT BRANDS TO CREATE POSITIVE CHANGE
- vegan
- womxn
- sustainability
- impact
- diversity
BRAND STRATEGY & design
PRODUCT INNOVATION
PRODUCT INNOVATION
PRODUCT INNOVATION
We brainstorm and strategize potential new products, services, and revenue streams given your goals, the current market, and your brand's competitive advantages. We focus on sustainable launches that maximize potential for growth and impact given calculated risks.
BRAND ELEMENTS
PRODUCT INNOVATION
PRODUCT INNOVATION
Name
Logo (with an AD)
Tagline
Storytelling
DIGITAL CAMPAIGNS
PRODUCT INNOVATION
ETHICAL INFLUENCER PARTNERSHIPS
From vision to reality, I create your campaign for e-commerce, paid ads, and social including
creative direction, photoshoot production and ad creation. This includes concepting, directing, and managing a full team of artists.
ETHICAL INFLUENCER PARTNERSHIPS
ETHICAL INFLUENCER PARTNERSHIPS
ETHICAL INFLUENCER PARTNERSHIPS
Together we do a deep dive into what your brand's competitive pitch points are, and connect with the aligned influencers who will be excited to share your brand with their world. This is not a transaction, this is about alignment for highest possible conversion into true fans.
CONTENT STRATEGY
ETHICAL INFLUENCER PARTNERSHIPS
NONPROFIT PARTNERSHIPS
What should you post? After identifying your brand's layered identity, I develop a content strategy for your brand to express your voice to your fans to create connection, engagement, and ways to become part of their daily lives.
NONPROFIT PARTNERSHIPS
ETHICAL INFLUENCER PARTNERSHIPS
NONPROFIT PARTNERSHIPS
Let's explore who and how you can partner with aligned nonprofits around the world, to create win-win partnerships and collaborations that create more positive change together.
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