In 2008, I created VAUTE - the category creator of vegan fashion. We "broke runway history" (CNN) at New York Fashion Week, as "one of the most innovative businesses in NYC" (BusinessInsider), saved over 47K animals, recycled 265K plastic bottles, and supported hundreds of local artisans.
[Photo by Anthony TwoMoons]
MBA in Brand Management and Entrepreneurship, Bachelors in Education, Psychology, and Philosophy
Built a disruptive category creator for 12 years, including 6 years boot-strapped and 6 years funded.
Two decades in the vegan and sustainability movements with wide knowledge of the competitive landscape, consumer desires, and why and how mindsets shift.
Photo by Daisy Rey
We brainstorm and strategize potential new products, services, and revenue streams given your goals, the current market, and your brand's competitive advantages. We focus on sustainable launches that maximize potential for growth and impact given calculated risks.
Logo (with an AD)
From vision to reality, I create your campaign for e-commerce, paid ads, and social including
creative direction, photoshoot production and ad creation. This includes concepting, directing, and managing a full team of artists.
Together we do a deep dive into what your brand's competitive pitch points are, and connect with the aligned influencers who will be excited to share your brand with their world. This is not a transaction, this is about alignment for highest possible conversion into true fans.
What should you post? After identifying your brand's layered identity, I develop a content strategy for your brand to express your voice to your fans to create connection, engagement, and ways to become part of their daily lives.
Let's explore who and how you can partner with aligned nonprofits around the world, to create win-win partnerships and collaborations that create more positive change together.
I work with founders of start-ups to established brands (personal, for profit, and nonprofit) to build their brand from scratch, deepen it, expand it, or pivot.
Special rates available for boot-strapped start-ups and nonprofits.
Please include your company name, website, and years in business. I work with personal brands, companies & nonprofits at all stages.